WOMEN 2 WOMEN

OUR MISSION

Women to Women is a global Blizzard-Tecnica initiative with the mission to specifically design authentic women’s products that will take all committed and passionate skiers, regardless of ability, to new levels of confidence, excitement and freedom.

We are dedicated to engaging, empowering and educating the women’s skiing community by sharing experiences and celebrating our passion for the sport.

THE PROCESS


39 WOMEN AND 4 INTERNATIONAL FOCUS GROUP

FOCUS GROUP MEETINGS HELD ANNUALLY

ATHLETE SUMMITS HELD ANNUALLY

OUR
PILLARS


360° APPROACH

COMMUNITY

Building a community of like minded friends and skiers is empowering and confidence building. Through building our own communities we discover our strengths and are lifted up and supported in ways we don’t experience anywhere else. Plus skiing with other women IS JUST PLAIN FUN!

PRODUCT

On-snow testing, intensive workshops with hours of discovery, collaboration and conversations on what works and doesn’t work for women and their equipment has led to a collection of skis and boots optimized for the way women ski. We constantly challenge our product develpment teams to find solutions and specifically design the best womens collections possible. Through innovative technology and engineering, issues such as warmth, comfort, customization and performance are solved in the boot collection while the need for performance, lightness and playfulness are addressed in the ski collection.

INSPIRATION

Moments, Will, Balance, Experience, Courage, Fun, Community... these are all a part of the greater Shared Experience of skiing. Our goal is to share our experiences and inspire more women to get out there and challenge themselves to step outside their comfort zones and go places they never thought possible.

EDUCATION

Education leads to confidence. We are working to educate women on all things skiing so that they can take control of their own skiing experiences. From product technology to on-the-hill tips and tricks, our goal is to give women the information they need for a safer, more comfortable and all- around better day on the hill.

COMMUNITY

Building a community of like minded friends and skiers is empowering and confidence building. Through building our own communities we discover our strengths and are lifted up and supported in ways we don’t experience anywhere else. Plus skiing with other women IS JUST PLAIN FUN!

ISPO Munchen